The image. It's all about representing oneself through the standards and expectations constructed within western culture. Appearence makes the initial impression of who we are. In a society where the appropriate look can either make or break us, we are conditioned to be up-to-date with the hottest trends, whether it be the latest hairstyle, color or pattern combination, or that newest designer handbag that is being raved about throughout social media. We gain our insight and knowledge about what's trending through the most successful celebrities and models sporting the newest looks and trends. We follow the top social media goddesses and all-knowing gurus for the latest tips in maintaining our image. Beauty is now everything - it permeates popular culture and seems inescapable. We look toward and admire those who become the definition of beautiful, and those who hold the means of attaining such beauty to an extreme where our desire to become perfect in an imperfect world has reached devotion to the utmost highest level. The industry, the followers of beauty icons and the implications that come with devotion are impressive. We will explore how beauty, in its forms, act as a type of religion within modern popular culture.